Sorbee
International Limited is a cutting edge enterprise that manufactures
,imports, distributes and sells products worldwide under the brand
name Sorbee. Sorbee International
Limited’s history is part of a long heritage of entrepreneurial
ventures which began in 1929. Most of these businesses were in
the medical and pharmaceutical industry.
The
Sorbee brand had its beginning stemmed from the pharmaceutical
industry, manufacturing lollypops that were given to children
by doctors after their dental visit.
It
was in the late 70’s that Elliot Stone began manufacturing
sugar-free lollypops under the Sorbee brand. Elliot and his father,
Dr. Harold G. Stone operated a pharmaceutical manufacturing business
and specialized in marketing Ethical Dental Pharmaceuticals and
Public Health products, which they supplied to dentists, doctors,
pediatricians, hospitals and clinics. The sugarless lollypop was
researched, developed and manufactured. Within a short time, samples
were produced and interest was created in the product. With a
huge customer base already well established, Elliot began shipping
his new sugarless lollypops to dentist offices nationwide. The
sugarless lollypop seemed to catch on quickly, and it became a
big hit with the kids, and especially their moms. Since the name
of the company was printed on the stick, mothers desiring to purchase
the product called the company directly. While Sorbee began to
sell direct, it realized quickly that the product needed to be
sold through retail channels.
Starting
with the Health Foods stores which were just beginning to get
a foothold in the marketplace, the Sorbee lollypops were a huge
success. With a good track record from the health food industry,
the Sorbee sales team was able to penetrate other classes of trade.
By 1984, Sorbee began expanding their line to include at least
two new products per year. Sorbee now offers over 24 flavors of
hard candy, assorted lollypops, gummy bears, licorice bites, cherry
bites, fruit chews, chocolate chews, caramels, starlite mints,
chocolates, syrups, spreads and cookies – all sugar-free!
Sorbee now enjoys distribution to all classes of trade including
distributors, grocery, drug and mass merchandisers.
Today,
“Sorbee” and “sugar-free” have become
almost synonymous. For over twenty five years, the Sorbee brand
has continued to maintain a loyal customer base by staying true
to our commitment to manufacture, distribute and market only the
best tasting, highest quality sugar-free products.
Our
experience and expertise have made Sorbee International Limited
a sought-after partner of many Fortune 500 companies.
Sorbee
International Limited has established partnerships, joint ventures
and alliances with international and domestic companies which
continually support our ever-increasing product line. We are recognized
as a global partner and are proud of the reputation we’ve
earned. We are a company that delivers on our promises and our
products.
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